WEBSITE RETARGETING

On average, 97% of the visitors to your website will leave without taking any action at all.  You work hard to bring them in, what are you doing to bring them back?

Website retargeting allows you to identify visitors to your website, and then show your company message to them as they are browsing the web.  A piece of code called a 'cookie' is placed into their browser when they arrive to your website.  This cookie allows other websites to identify that they have visited your website, and then show your display ad in front of the visitors as they browse the web!

Example:  A home buyer visits your website and leaves without any action.  Your display ad could then appears in front of them whether they surf espn.com for sports, their local news station, trulia.com for houses in the area, or over 90% of the internet most “surfed” by users.

DATA TARGETING

Retargeting ads, per comScore , leads to a 1046% increase in branded search.*  Wouldn't it be great to display your company message to potential customers who are actively searching for businesses like yours?

We’ll build relevant and scalable targets that accurately reach your desired audience and that align you with your digital marketing strategies. We use demographic data, online user activity, business information, in-market research, past-purchase behavior, and lookalike modeling data to find the right audience for you.

Example: We can reach an audience who are males, 30-45, have an income of over $50k, and that have shown or are showing home purchasing/selling behaviors.

*https://www.comscore.com/Insights/Press-Releases/2010/9/comScore-Study-with-ValueClick-Media-Shows-Ad-Retargeting-Generates-Strongest-Lift-Compared-to-Other-Targeting-Strategies

CONTEXTUAL RETARGETING

Over 80% of shoppers research online before buying.*

Contextual retargeting ensures each company ad being shown is selected based upon the content that a user is currently viewing.  This ensures that a website is only showing the most relevant content to the user, thus raising conversion rates for the advertiser.

Example:   A consumer reads an online article that lists tips for becoming a homeowner. Contextual retargeting ads promote your services to these potential home buyers who have been targeted as highly likely to be searching for the type of services you offer.

*https://thornleyfallis.com/81-of-shoppers-research-online-before-buying/

*http://www.chainstoreage.com/article/study-81-research-online-making-big-purchases#

GEO-LOCATION TARGETING

70% of consumers  are willing to share their geographic location in exchange for something of perceived value.* This means consumers are willing to share their location for deals, and that businesses that utilize this location data will see better results. Using geo-location targeting, you can define your geographic region and ensure your message displays to users within that area.

Example: As a REALTOR®, you can choose to target home buyers within cities, zip codes, regions, states, or a certain radius around your location.

*https://www.biznessapps.com/blog/geofencing-as-a-marketing-strategy-learn-from-8-businesses-who-are-profiting-from-geofencing/

GEO-FENCE TARGETING

60% of consumers look for local information on their mobile devices while 70% of consumers are willing to share their location with you for something in return.*

Geo-Fencing allows you to draw an invisible ‘fence’ around a particular location to enable the placement of messaging in front of consumers who walk within the ‘fence’.  This means you can identify potential customers based upon where they physically go, and then put your company message in front of them as they browse the web.

Example: As a REALTOR®, you could target open houses in your primary area every weekend to identify potential home buyers who might not have a REALTOR® yet!

*https://www.biznessapps.com/blog/geofencing-as-a-marketing-strategy-learn-from-8-businesses-who-are-profiting-from-geofencing/